Privacy Policy

Last Updated : 18th May 2026

This privacy policy describes how we, Age Care Bathroom obtain, store and use your personal information when you use or interact with our website, https://agecare-bathrooms.co.uk/, or where we otherwise collect your personal information. This Privacy Policy is effective from 31st August 2018 and conforms to the UK General Data Protection Regulation (UK GDPR) and the Date Protection Act 2018.

This Privacy Policy outlines how we obtain, store and use your personal information. It provides a general overview only and must be read in conjunction with our Cookie Policy.

Lawful basis for processing

We only process your personal data where we have a lawful basis to do so. The bases we rely on are: –

• Contract: to respond to your enquiry, provide a quote, arrange a home visit, supply and install your bathroom, process payments, and provide after-sales support and warranty.
• Legal obligation: to administer VAT relief, meet our obligations as an FCA-authorised credit broker, and comply with tax and accounting law.
• Consent: for marketing to prospects who have asked us to contact them, for any health information you provide in connection with VAT exemption, and for photography and video of your installation.
• Legitimate interest: for direct marketing to existing customers about similar products, for measuring the effectiveness of our advertising (including sharing data with advertising and analytics partners as described below), for improving our website and services, and for fraud prevention. Where we rely on legitimate interest, we have carried out a balancing assessment to ensure your rights and interests do not override our interest in the processing. You have the right to object to processing based on legitimate interest at any time. Where we rely on consent, you can withdraw it at any time by contacting us.

Who we share your personal data with

We share personal data only where necessary, with the following categories of recipient: –

• Our finance partner Novuna (Mitsubishi HC Capital UK PLC) and credit reference agencies where you apply for finance.
• Our installers, surveyors and product suppliers where needed to fulfil your order.
• Our IT and business service providers including hosting, CRM (HubSpot), email delivery, and cloud storage providers, acting as data processors on our behalf.
• Our advertising and analytics partners to measure the effectiveness of our advertising and reach similar audiences. We share limited customer and prospect data (such as name, address, email, phone number, cookie IDs and IP address) with partners including Sky UK Limited (for Sky AdSmart television campaign measurement and audience matching), Google, Meta, Microsoft and Reddit. These partners may use sub-processors; in the case of Sky this currently includes Google Ireland, Virgin Media, Experian, Adobe, TechEdge and TV Squared. Data is pseudonymised before matching wherever possible, is used to produce aggregated insights, and is not used by these partners for their own independent marketing purposes.
• Review platforms – Reviews.io, TrustPilot and Google.
• Professional advisers and regulators including our accountants, lawyers, insurers, the Financial Conduct Authority, HMRC, and the Information Commissioner’s Office where required.

  We do not sell your personal data.

  You can object to your data being shared with our advertising and analytics partners at any time by emailing info@agecare-bathrooms.co.uk.

International transfers

Some of our service providers are based outside the United Kingdom. Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place, such as the UK’s International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses. Wherever possible we transfer data only to countries with a UK adequacy decision, including the EU/EEA and the United States under the UK Extension to the EU-US Data Privacy Framework.